Storefront & app
Catalogue, search, product detail, carts, accounts, orders, and consistent mobile shopping journeys.
Client work · Commerce · Mobile · CRM
Shutku
Unified customer shopping and internal operations through one commerce backbone, resulting in a consistent order lifecycle across Shutku’s website, mobile app, CRM, and delivery workflow.
Chapter 01
The friction
A specialist baby-products business needed its website, mobile app, CRM, inventory, payments, support, and delivery operations to behave as one connected product.
Chapter 02
The connection
I connected the storefront and mobile app to shared commerce APIs, then brought customer, order, catalogue, payment, inventory, fulfilment, and support context into the internal CRM.
Chapter 03
The evidence
01
Protected checkout accuracy by validating available stock and reserving inventory around payment states, resulting in fewer oversold or stranded orders.
02
Expanded conversion tools through search, customer-aware coupons, special pricing, and serviceability checks, resulting in a more contextual checkout path.
03
Connected fulfilment through customer order tracking and rider status workflows, resulting in clearer delivery progress from purchase to doorstep.
04
Centralized customer and order context inside the CRM, resulting in faster support decisions with fewer operational handoffs.
LaravelPHPMySQLREST APIsRazorpayJavaScript
Chapter 0401 02 03 04
Inside the system
Commerce backbone
Inventory reservation, Razorpay reconciliation, coupons, availability, and secure checkout APIs.
Operations CRM
Customer intelligence, order context, catalogue controls, fulfilment actions, and internal reporting.
Delivery workflow
Pincode serviceability, rider queues, customer tracking, order states, and doorstep handoff.
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